Hard hitting ad campaign

http://www.youtube.com/watch?v=hvEAIYkXEr8
Not nice, and those baby's eyes break my heart, but this really put shivers up my spine...
If it saves even one life...
Btw, upsetting video if you want to look away now...
Not nice, and those baby's eyes break my heart, but this really put shivers up my spine...
If it saves even one life...
Btw, upsetting video if you want to look away now...