steelroe wrote:..........Would it not make sense to reduce pricing to make minimal profit to keep the business ticking over until things improve.
Or even reduce pricing at a loss to free up cashflow. Theres a LOT of motors sitting on used car forecourts that'll NEVER shift at the money dealers are asking for them. Only the smartest are now realising this.
I went shopping for a Nissan Murano and a Mazda CX7 (for the missus - honest) last week.
Prices on two 06 Murano in two Dublin dealers was 22K and 23K.
In Limerick I went to a dealer with an 05 Murano that was looking for 37K and wasn't prepared to move on price - when I pointed out the others for sale through dealers on Carzone for over 10-13K cheaper he said he'd call me back with his lowest price - Needless to say he never called back.
Similar with the CX7 - looked at 08 models in Dublin. The nicest demo I could find was 36K while 3 other not as nice examples were 47-49K.
In general I found the standard of dealers to be absolutely abysmal. The Celtic Tiger had them spoiled - now they're gonna have to actually work to sell cars.