Picture the scene - Your grumpy mate, that is extremely private and particularly uptight about having his photos taken, shown in public or on any personal websites or forums, takes off for a year living and working in Australia.
2 months later, by complete and utter chance, you happen upon some strange looking photos on a photographers bebo site.
You recognise the person in the photos, its a "badboy" type photoshoot in a dedicated album on this random bebo account... oh my god.. its RUSSELL.
Whats the best way to let Russell know that his secret modelling career has been rumbled by all his mates back home... phonecall? letter? text message??
No, no, no... it was decided the best way would be to have one of the images of him from the shoot blown up to a 6 foot cardboard cutout, which we would then take literally 100s of photos of, being paraded through town, out on the piss, at the zoo, with nearly every famous landmark Dublin has to offer, etc etc.
Then we put it all on youtube, and emailed him the link.
Waste of time? Celtic Tiger gone mad? Absolute classic?!
You decide...
http://www.youtube.com/watch?v=0GuV0LL_2yQ
http://projectrussell.bebo.com